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  • 看電影可以聞到味道？AI 可以調香？嗅覺行銷如何用「氣味」科技賺大錢

看電影可以聞到味道？AI 可以調香？嗅覺行銷如何用「氣味」科技賺大錢

Well Media 官方帳號
Well Media 官方帳號
2024.05.08
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▲ 圖片來源：Freepik

▲ 圖片來源：Freepik

什麼是嗅覺行銷？ 嗅覺行銷（Scent Marketing），又稱氣味行銷，主要有推廣品牌、改善空間氛圍及促進銷售等 3 大功能，企業使用特定的氣味能創造出獨特的品牌體驗，加強與消費者的情感聯繫，目前業界正積極開發數位嗅覺與味覺的生化技術。

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Well Media 官方帳號
Well Media 官方帳號

官方帳號

WellMedia，名字源自「Well」 ( 中文意為「井」)，一個融合科技與媒體的創新品牌。我們致力於打造開放多元的數位生態環境，鼓勵並推動更多生態友善實踐。

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